For the last few years, I’ve had the pleasure of being involved with the design of our annual report. The main goal is to summarize and showcase the previous year of the company’s performance and successes. The direction has always been to keep a clean, contemporary look while utilizing photography from all brands across the enterprise.
For the financials section, I was asked to make it more visually appealing to get away from just a listing of numbers. This was a great exercise in typography. I created a type structure utilizing contrasting sizes and weights that helped emphasize the financial successes and at the end of the day, was appealing to look at.
All copy and imagery were provided.
