My main objective for this project was to make this product look premium. This was one of our first ventures into the walk mower battery category. I provided art direction for the mower photography. I’m always big on low angles for making products look powerful and set against a black background and with a reflection almost makes it feel like a top-of-the-line automobile.
I created a series of icons to go with the features of this mower, as well as our gas mowers of the same build. In this instance, I opted to put them in the green used for this particular model’s marketing, meaning to steer more towards the environmental space.
All copy was provided and the carton is trilingual.
