The main objective of this project was to create a series of display ads teasing 3 key features of our new family of push mowers. Each group of ads had its feature-specific headline while the family was brought together under the umbrella headline of “The Power of Easy”. All ads brought the user to a landing page which helped them determine which model was best for them.
I created all assets as well as the accompanying landing page. I also wrote one of the main feature headlines.

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